Xerox Sifts Through Your Email
Xerox, continuing its push to shed an outdated image as a copier company, is detouring into the headshrinking game. The Fortune 500 company released a gimmicky new desktop app Tuesday, dubbed the...
View ArticleYahoo Readies Small Biz Analytics Tool
Google Analytics is arguably the Google of free site analytics dashboards, but that hasn’t stopped other companies from developing their own tools, including Yahoo, which today unveiled the Yahoo...
View ArticleTwitter Is Coming to an Inbox Near You
Get ready for yet another set of emails. This afternoon, Twitter announced via a blog post that it will be rolling out an email digest of the best tweets in a user's specific network, no doubt an...
View ArticleFacebook Adopts Direct Marketing Tactics for Display Ads
Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But...
View ArticleEpsilon Promises More Personal Email Ads
Email marketers are about to be swimming in new ways to reach their subscribers. This week Facebook will begin letting brands target their email subscribers with ads on Facebook, and yesterday (Sept....
View ArticleCourting Old Guys via Old(ish) Media
In younger circles, email tends to get a bad rap as an older, low-fi medium. But the endurance of brands like DailyCandy and Thrillist would seem to indicate that when it comes to lifestyle content,...
View ArticleData Points: Two-Screen Viewing
Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all the...
View ArticleData Points: Social Butterflies
As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of frequent social media users,...
View ArticleRetailer's Holidays Focus Ain't Sexy, Just Real
Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but just to make sure the lake...
View ArticleData Points: Copy That
Sharing buttons have been around a while, but cutting and pasting is by far the most popular way of sharing content, according to Tynt, a service that tracks when people cut and paste content from...
View ArticleNew Girl's Jake Johnson Is An 'Idiot With Technology'
SpecsWho Jake JohnsonAge 34Accomplishments Stars as Nick Miller on Fox’s New Girl (Tuesdays at 9 p.m.); appears in the upcoming film Drinking Buddies with Olivia Wilde; UFC aficionadoBase Los...
View ArticleSum of Yahoo's Acqui-hires Could Be a New Mobile Homepage
Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future. That has led to string of acquisitions—the most recent being Monday’s pick-up of news-summarizing...
View ArticleWhat's the Best Time of Day to Send an Email?
Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter of 2012 versus a year...
View ArticleGoogle Analytics Adds Conversion Funnel Benchmarking Tool
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time figuring out which...
View ArticleYour Kids Have the Same Media Habits as You Do
When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10- to 13-year-olds...
View ArticleCan Bruno Mars Make Email Hip Again? Brands Are Finding Out
DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker...
View ArticleFacebook Music App Gets Jack In The Box Jumping
Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get a listen. In the process, users...
View ArticleU.S. Post Office Ads Have Never Really Delivered the Goods
It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink in a row. Americans sent 44.3 billion...
View ArticleHow Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy...
Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition MX-5 Miata cars. In April,...
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